The people behind Athlyte.

Kiron Shastry, Ph.D., is a leader in the design and delivery of advanced analytics information systems. He has delivered innovative solutions for startups as well as global clients such as HP, Roche, PepsiCo, and Sony, and has led teams of over 5,000 in major IT projects.

His passion lies in using this experience to guide the development of strategy and innovation in sports analytics.

“I love turning sports data into stories that highlight an athlete’s & a team’s performance, while increasing fan engagement.”

Kim is a graduate of the University of Alabama. Before joining Athlyte in 2019 as a Business Analyst, she served as Branch Executive Director with the Birmingham YMCA until 2019. Today, she leads operations at Athlyte, bringing a wealth of experience in leadership and organizational management.

Her passion lies in working closely with Sports Communications Professionals, understanding their teams, and identifying how Athlyte’s technology can best support their needs.

“I enjoy collaborating with Sports Communications Professionals to learn about their teams and explore how Athlyte can empower them through technology.”

Jeff is a 35-year veteran of the Sports Marketing world, and has led the Sponsorship Departments for the University of Wisconsin, the Minnesota Twins, as well as the US Senior Open golf championship, with budgets totalling over $300 million during his tenure.

He also taught Sports Marketing for eight years as an Adjunct Professor at the Univ. of Minnesota and UW-Milwaukee.

“It’s been a real treat to join the Athlyte Sports team and see up close the considerable passion and talent at work here, with everyone looking to assist the sports industry with smarter storytelling.”

Dan Neiweem is a visionary growth executive and entrepreneurial leader with over two decades of experience driving innovation at the intersection of technology, strategy, and digital. Known for his ability to transform abstract business challenges into scalable digital solutions, Dan has spent his career building high-performing teams and scaling prominent digital agencies and consultancies from inception to market leadership.

“Everything you need to know about life can be learned through sports: teamwork, discipline, resilience, and respect. It’s the ultimate reminder that the biggest wins on the field are built on the hard work you put in off of it.”