Content Generation Update

Developed through a collaborative effort with five pilot teams and their MMR partners, the Athlyte Social Media Content Platform delivers engaging content at scale, increasing sponsorship sales inventory and adding incremental value to existing sponsor contracts.

Athlyte Social Media Content Platform

End-to-end workflow from sponsor onboarding to content delivery and performance analytics.

Pre Sales and
Support

Customer Onboarding

Contract
Management

Content
Generation

Metrics and
Feedback

As part of our Content Generation Pilot, Athlyte produced automated storypackages after every football game for five partner schools. These stories, each linked to sponsor attributes, were reviewed in collaboration with each school’s communications team and media rights partners. Their week-by-week feedback has been instrumental in refining our models, ensuring every story feels personalized, relevant, and brand-aligned.

UTSA

With his performance against Rice, Owen McCown has now thrown for over 200 yards in four of his past five games. He also extended his streak of at least 170 passing yards/game to five. This run places him #5 on UTSA’s list of longest passing-yard streaks over the past decade.

Arkansas

Taylen Green joined Tyler Wilson (2011, 2012) and Ryan Mallet (2010) as the only Arkansas QBs in the last 30 years to have at least 1,650 passing yards through the first six games of the season.

FSU

FSU has shut out two opponents on October 18th. A 28-0 victory over Virginia Tech in 1958, as part of a 4-game streak of shutouts, and 38-0 victory over Georgia Tech in 1997

Wisconsin

Darryl Peterson is just two tackles-for-loss away from reaching 20 career TFLs, a milestone that would place him 10th among Wisconsin defenders over the past decade.

Illinois

Luke Altmyer currently ranks #3 among Illinois QB’s for the most passes completed (139) in the first seven games of a season, topping his previous mark of 138 completions in 2023. He’s one of only two Illinois quarterbacks (Wes Lunt) to have achieved this feat twice in the past decade.